Privacy Policy


Since the new law around GDPR comes into effect on May 25th 2018 I’d like to tell you what I do with your data.

What data? Your email address is the only bit of personal information I keep about you (unless you specifically want to send me details of your cat’s birthday or favourite hair styles). I also use Google Analytics to collect data about how this site is being used so that I can improve it. This information is stored in Analytics for 14 months and you can’t be identified personally by it.

You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics. Read more information here. 

How do you collect my data? Your email address only arrives on my mailing list in one way – by you entering it on one of two forms on this site. One is to receive the stitch glossary and the other is to receive the Valentines embroidery pattern. When you download these, you are automatically subscribed to my mailing list, with the option to unsubscribe from emails at any time.

How do you store my address? I use Mailchimp to send out emails and your address is stored there. If you want to find out more about how Mailchimp complies with GDPR, you can look here. 

Why do you collect it? To send you embroidery tips and free patterns, as well as information about the products I sell and special offers.

Do you share it? Nope, never. I don’t share your address with anyone and I never will.

Can I unsubscribe? Of course. The option to unsubscribe is at the end of every email I send, as well as my snail mail address. It’s your right to unsubscribe any time you like with no hard feelings. It’s also your right to ask me at any point what information I have about you and for me to remove it or amend it.

How long do you keep my address for? I’ll keep your email address for as long as you don’t unsubscribe and are happy for me to do so.

If you have any questions at all, please get in touch with martha[at]

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